Digital Marketing Manager
About Cranes Varsity :
Cranes Varsity is a pioneer Technical Training institute turned EdTech Platform
offering Technology educational services for over 24 years. Being a trusted
partner of over 5000+ reputed Academia, Corporate & Defence Organizations we
have successfully trained 1 Lakh+ engineers and placed 70,000+ engineers.
Cranes Varsity offers high-impact hands-on technology training to Graduates,
Universities, Working Professionals, and the Corporate & Defence sectors.
Job Title: Digital Marketing – Manager
Position – Digital Marketing – Manager
Department – Digital Marketing
Experience – Minimum 2 Years – 5 years of Edtech/IT/Corporate/Institutions etc
Education –Should have completed Any Degree
BBM, MBA, PGDM, BE, BTECH
Job Description
- Planning, creation and execution of digital marketing strategies to boost the product sales for the company.
- All Ad campaigns strategy, planning, copywriting, execution and optimization.
- SEO – On page optimization, Off page optimization, Technical SEO.
- Tools: Google Analytics, Google Search Console, Google Keyword planner, SEMrush etc.
- SEM – Creating and managing Google Ads search, display, video ad campaigns.
- SMM – Creating and managing Facebook, Instagram, LinkedIn etc. ad campaigns.
- Creating and managing Remarketing and Retargeting Campaigns.
- Branding and Lead generation for sales through ad campaigns.
- Managing and maintaining online reputation in all social media accounts (Facebook, Instagram, LinkedIn, Quora, Twitter, YouTube etc.).
- Business development, promotion and branding in all social media accounts.
- Must have experience in Lead generation for sales through social media ad and Google ads campaigns.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc.
- Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth.
- Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.).
- Work on printed material to supplement online products.
- Attend product launches and networking events.
- Designing Landing Pages for online marketing activities.
- Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc.
- Designing Html mailers and social media posters for marketing activity.
- Oversee the online marketing strategy for their organization.
Roles & Responsibilities
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc.
- Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth.
- Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.)
- Work on printed material to supplement online products.
- Attend product launches and networking events.
- Designing Landing Pages for online marketing activities.
- Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc.
- Designing Html mailers and social media posters for marketing activity.
- Oversee the online marketing strategy for their organization.
- Excellent verbal and written communication for writing business emails, website description and blog comments monitoring and handling Discussions (Discuss platform).
Desired Skills and Experience
- Negotiation Skills
- Selling to Customer Ne
- edsMotivation for Sales & Target Oriented
- Building Relationships
Desired Candidate Profile
- Strong written, verbal, analytical and presentation skills.
- Master’s degree/Bachelor’s degree required or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.
- 02 Years to 05 years’ experience in a university environment and/or working in development/management organization.
- Outstanding communication and interpersonal skills: This includes presentation/speaking skills and small group facilitation. Exemplary writing and editing skills are required.
- Ability to work independently and as part of a team in a fast paced environment.
- Strong computing skills, including the ability to self-teach in order to gain mastery systems as well as the ability to train others in systems.
